An information processing apparatus comprises acquiring information related to a chart to be printed, the chart including a plurality of patches arranged adjacent to each other; causing a display unit to display a plurality of patch displays according to a plurality of expected colors of the plurality of patches being acquired, and a procedure of sequentially measuring, by a colorimetric apparatus, the plurality of patches formed on the chart; sequentially acquiring measured values measured by the colorimetric apparatus; and sequentially displaying objects indicating measured colors, based on the measured value for each patch being acquired in a manner superimposed on a part of the patch display according to a corresponding expected color such that a display portions of the expected colors are connected between at least one pair of adjacent patch displays even after the objects are displayed.