The present disclosure discloses a content delivery method and system through an in-vehicle network based on regional content popularity, and in particular relates to the technical field of in-vehicle networks. For a content library corresponding to a target region and each target vehicle in the target region, each target vehicle responds to content objects in the content library. Based on each content object in the content library corresponding to the target region and a data eigenvalue of a preset data type corresponding to each content object, for each target vehicle in the target region that receives a data screening request, in response to the data screening request, content objects that match the data screening request are obtained and scheduled. A set of data screening requests responded to by each target vehicle is obtained by constructing a utility function.