A printing apparatus includes a printing unit to apply ink containing a coloring material, and a reactive liquid that reacts with the ink, to a printing medium, a reading unit to read an ink image on the printing medium, and a printing control unit to cause the printing unit to print a plurality of ink images different in application amount of the reactive liquid on the printing medium. In addition, a determination unit determines an application amount of the reactive liquid in printing using a predetermined type of printing medium, based on a ratio of a plurality of reading results obtained by the reading unit by reading the plurality of ink images printed on the predetermined type of printing medium.