A laundry treatment appliance having a rotatable drum, an electric motor; at least one compartment to contain multiple doses of treatment agent, and a control unit The control unit is configured to, before delivering water: rotate the drum with a predefined speed profile comprising an accelerating ramp speed profile portion and a constant speed profile portion; estimate the amount of laundry load according to one or more parameters of the electric motor acquired during the drum rotation with the predefined speed profile; and according to said estimate, determine a treatment agent dose to be used during the selected laundry treatment cycle. The control unit is configured to, after determining the treatment agent dose, deliver water to the laundry load, and deliver the determined treatment agent dose to the laundry load.