Embodiments presented herein are directed to “content linking multicast streaming” The embodiments connect a listener to over-the-air (OTA) broadcast radio content using an Internet Protocol (IP) multicast stream of the broadcast radio content when, for example, (i) a traditional broadcast radio receiver is not available, or (ii) an OTA broadcast radio signal that carries the content is not available. For example, when recovery of the OTA broadcast radio signal by a car radio is not possible because of poor reception or because the car radio is not configured with a suitable broadcast radio tuner, the embodiments generate a link to a multicast stream of the OTA broadcast radio content (also referred to as a “multicast broadcast radio stream” or simply a “multicast stream”), and provide the link to the car radio. The car radio can then access the multicast stream of the OTA broadcast radio content using the link.