A printed matter has a substrate and a glossy layer provided on the substrate. The substrate is at least one selected from the group consisting of a steel plate, a metal plate, a plastic plate, a film, a ceramic plate, concrete, wood, glass, and fabric (the substrate is not a transparent member), wherein the glossy layer comprises a translucent ink, wherein on a surface of the substrate, a first region including a first protrusion formed along a first direction in a plane and a second region including a second protrusion formed along a second direction different from the first direction are formed, and wherein the first protrusion includes a curved part which is curved from the first direction to the second direction and connected to the second region.