Aspects of the subject disclosure may include, for example, collecting television viewership information for viewers of television content items of a television advertising campaign, collecting digital viewership information for online activity by users, joining the television viewership information and the digital viewership information, wherein the joining comprises associating household identifiers of the television viewership information with device identifiers of the digital viewership information, building a content ranking of digital content items closest to the television content items and initiating, by the processing system, a digital advertising campaign with one or more digital content items of the content ranking of digital content items attached to the digital advertising campaign. Other embodiments are disclosed.