An augmented reality application executing on a client device receives video data captured by a camera of the device, in which the video data includes a display area of the device. The application detects a set of items within the display area based on the video data, wherein the set of items is included among an inventory of a warehouse associated with a retailer, and accesses a set of attributes of each item. The application retrieves profile information including a set of preferences associated with a customer of the retailer, matches one or more of the set of preferences with one or more attributes of each item, and generates an augmented reality element based on the matches. The augmented reality element is then displayed, such that it is overlaid onto a portion of the display area based on a location within the display area at which the items are detected.