A method for phishing detection based on modeling of web page content is discussed. The method includes accessing suspect web page content of a suspect Uniform Resource Locator (URL). The method includes generating an exemplary model based on an exemplary configuration for an indicated domain associated with the suspect URL, where the exemplary model indicates structure and characteristics of an example web page of the indicated domain. The method includes generating a suspect web page model that indicates structure and characteristics of the suspect web page content. The method includes performing scoring functions for the potential phishing web page content based on the suspect web page model, where some of the scoring functions use the exemplary model to perform analysis to generate respective results. The method includes generating a web page content phishing score based on results from the scoring functions.