A dental alignment device positioning tool for use in safely and effectively positioning or repositioning dental alignment devices on teeth is provided. The positioning tool generally includes a handle having an elongate shaft and a soft chewy formed on and extending from a first end of the elongate shaft. A handle end portion is formed on a second end of the elongate shaft to enhance the user's control of the chewy to prevent choking. The handle, including the shaft and the handle end portion, and the chewy are integrally formed as a single monolithic structure. The chewy may be flavored to enhance the enjoyment of the user.