A sheet feeding device includes a sheet supporting unit, a sheet feeding unit, and a regulating member. The regulating member includes a supporting surface portion on which the sheet is placed, and a regulation surface portion provided continuously with the supporting surface portion and configured to regulate the position of the sheet in a width direction. The supporting surface portion includes a supporting surface color indicating portion including an end portion of the supporting surface portion on a side of the regulation surface portion and having a color with brightness of 7 or less in the Munsell color system. The regulation surface portion includes a regulation surface color indicating portion including an end portion of the regulation surface portion on a side of the supporting surface portion and having a color with brightness higher than the brightness of the supporting surface color indicating portion.