A beverage infusion apparatus includes: beverage infusion apparatus comprising: (a) an infusion module for infusing a nitrogen containing gas into a beverage to form a gas infused beverage, wherein: (i) the infusion module comprises a gas draw venturi device for drawing the nitrogen containing gas into the beverage as a result of flow of the beverage through the gas draw venturi device to form the gas infused beverage; (b) a dispensing valve for dispensing the gas infused beverage and constructed to move between an open position and a closed position, wherein: (i) the open position permits dispensing of the gas infused beverage from the beverage infusion apparatus; (ii) the closed position prevents dispensing of the gas infused beverage from the beverage infusion apparatus; and (iii) the dispensing valve is constructed to move between the open position and the closed position by a user of the beverage infusion apparatus; and (c) a pump constructed to move the beverage, under pressure, from a beverage reservoir, through the dispensing valve to the dispensing valve. A method of forming a gas infused beverage at a location of purchase of the gas infused beverage is provided.