The invention concerns a continuous pickling plant (101) for the treatment of metal products (109) in the form of a strip or tube which includes a plurality of acid solution process tanks (102) each divided into a plurality of turbulence cells (114) and a recirculation system of the acid solution. The plant also includes, upstream of the plurality of process tanks (102), a device for heating (124; 126) the metal product (109), namely an induction heating (124) system and/or a tunnel with water sprays (126). A solution with only two pickling tanks (102) is also presented. Devices are described (135; 136; 138, 138a) to increase turbulence in the tanks and to accelerate pickling, e.g. by adding fresh acid (146) in the first tank. The invention also concerns a related pickling process. The invention optimizes the effect of the acid and reduces the residence time of the strip (109) in the plant.