Methods, systems, and apparatus, including computer programs encoded on computer storage media for creating custom system generated hyperlinks for predefined search queries at an external website. The system stores, in a data storage device, a set of custom URL templates, the custom URL templates defining required data fields to concatenate as parameters for a website link. The system obtains user information about a user where the information includes at least a first name and last name of the user. The system retrieves from the data storage device the set of custom URL templates. The system generates multiple website links based on the retrieved custom URL templates, where the generated website link includes a domain name of a website, and concatenated fields that are parameter specific to the website. The system then displays, via a user interface, a representation of the generated website links for selection by a user.