A computing device may customize the presentation of webpages according to alternative acquisition protocols. The computing device may receive a webpage identifying an object for acquisition by a user using a first acquisition protocol. The computing device may then execute a call to a server that includes an identification of a user interacting with the webpage and a request for an identification of one or more alternative acquisition protocols based on the identification of the user. In response, the computing device may receive JavaScript code configured to provide information associated with the one or more alternative acquisition protocols. The computing device may generate a modified webpage that includes a modification to a portion of the webpage based on at least one of the one or more alternative acquisition protocols. The modified webpage may be displayed to a user.