An apparatus includes a subject detection unit configured to detect a specific subject in an input image, an acquisition unit configured to acquire camera information, an estimation unit configured to estimate a target of interest in an image using the subject information and the camera information, a first motion detection unit configured to detect background motion and subject motion, a conversion unit configured to convert the detected background motion and the detected subject motion to a first blur correction amount for correcting background blur and a second blur correction amount for correcting subject blur, respectively, and a correction amount calculation unit configured to, based on the target of interest, combine the first blur correction amount and the second blur correction amount and generate a final blur correction amount.