One embodiment provides a method comprising receiving an input content, and receiving ambient contextual data indicative of one or more ambient lighting conditions of an environment including a display device. The input content has corresponding metadata that at least partially represents a creative intent indicative of how the input content is intended to be viewed. The method further comprises adaptively correcting the input content based on the ambient contextual data to preserve the creative intent, and providing the corrected input content to the display device for presentation. The adaptively correcting comprises applying automatic white balancing to the input content to correct color tone of the input content.