A gripper, an apparatus, and a method for assembling kits of sanitary products in an automated fashion are disclosed. The sanitary products are pre-loaded into containers including a plurality of independent housings for the sanitary products, each of the housings being configured to allow loading of a sanitary product therein and withdrawal of the sanitary product therefrom independently of the other housings, and the kit is assembled in batches on the gripper, and released by the latter into a package.