Systems that utilize connectors are provided. An example system includes a first computer configured to generate web content that comprises at least one reference that is indicative of at least one asset stored on an external system that is remote to the first computer and at least one local asset stored on a local content repository that is local to the first computer, the at least one local asset comprising content; a second computer configured to publish the web content when requested by an end user; and a third computer configured to provide a connector that is accessible to both the first computer and the second computer, the first computer being further configured to generate the at least one reference, the second computer being configured to resolve the at least one reference and obtain the at least one asset from the external system using the connector.