The display states of a display device include a first display state and a second display state with a larger display area than the first display state. An information processing apparatus includes a display controller that controls the display device, an executer that executes at least one of a first App or a second App, and an acquirer that acquires a guide image. In response to the executer executing the first App when the display device is in the first display state, the acquirer acquires the guide image in accordance with a running state of the first App. The display controller causes the display device to display the guide image in the first display state.