Automatic resolution of the explore-exploit decision in omnichannel settings
Abstract:
A method including tracking impression response data in response to online impressions of content elements displayed to users of a website. The method also can include performing a classification of the users based on the impression response data. The method additionally can include generating a webpage of the website to comprise a content element selected from among the content elements based on the classification of a user of the users. Other embodiments are described.
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