Embodiments of the present disclosure provide improved methods, systems, devices, media, techniques, and processes, often computer-based and/or processor-based, for advertising to consumers, such as consumers of music-based products. In a first part of the disclosed methods and systems, potential sales of a product can be predicted. In a second part of the disclosed methods and systems, one or more regression strategies can be used to analyze data from previous products in order to produce optimized parameter values. In a third part of the disclosed methods and systems, advertisement performance can be monitored and input parameters adjusted based on that performance.