A method for assisting product selection according to haptic properties involves obtaining at least one product search criterion in a user interface, identifying relevant products, based on the at least one product search criterion, and displaying the relevant products in the user interface. The method further involves obtaining haptic properties for the relevant products, and updating the user interface based on the haptic properties of the relevant products. The haptic properties include values for a multitude of dimensions of touch, previously measured using sensing modalities of a haptic measurement system.