An image recognition method and apparatus. The method comprises: obtaining original image data, convolutional neural network configuration parameters, and convolutional neural network operation parameters from a data transfer bus, the original image data comprising M pieces of pixel data, and M being a positive integer (101); and performing convolutional neural network operation on the original image data by a convolutional neural network operation module according to the convolutional neural network configuration parameters and the convolutional neural network operation parameters (102), wherein the convolutional neural network operation module comprises a convolution operation unit, a batch processing operation unit, and an activation operation unit connected in sequence. The method improves the real timeliness of image recognition.