A linerless label media includes a substrate having a first side, a second side and a longitudinal axis. The first side of the substrate has a release coat. The second side of the substrate has at least one area of a first adhesive having a first thickness, and at least one different area of a second adhesive having a greater thickness than the first thickness of the area of the first adhesive. The greater thickness of the second adhesive reduces a contact between the first adhesive and the release coat when the linerless label media includes a linerless label roll configured for use in a printer. A linerless label roll is also described.