A method provides an automatic notification manner of data changes. After collecting information related to a target user (202) such as a dataset, a data dashboard, or a data report, the analysis preference of the user can be determined based on the collected information (204). Then, upon the dataset is updated, a variety of critical data changes in the dataset may be detected as an alert (206), and a notification related to the alert may be provided to the user via various manners (208). The method does not require the user to manually configure or create an alert rule for data changes, which makes data-driven alerting much easier for the user, thereby improving the user experience.