The present invention relates to a system and method for recognizing a position of an automotive display. The system for recognizing a position of an automotive display according to the present invention includes an automotive display having a touch sensor disposed on one side thereof, conductors that are disposed inside a vehicle cockpit to generate a change in capacitance for the touch sensor, and a control unit that obtains touch data according to the change in capacitance, analyzes a touch input pattern, and calculates position coordinate data and touch coordinate data of the automotive display.