Provided is an advertisement apparatus including a unit configured to acquire first user information collected by a first application and first user identification information in association with each other; a unit configured to acquire second user information collected by a second application and second user identification information in association with each other; a unit configured to store predetermined first user identification information, predetermined second user identification information, and user terminal identification information in association with each other; a unit configured to integrate the first user information associated with the predetermined first user identification information and the second user information associated with the predetermined second user identification information; a unit configured to create advertisement information based on an analysis result obtained by analyzing the integrated user information; and a unit configured to provide notification of advertisement information by designating the user terminal identification information.