An automatic steering control apparatus includes a road information recognition device, a travel state detector, and a steering angle control device. The road information recognition device recognizes road information ahead of a vehicle. The travel state detector detects information regarding a travel state of the vehicle. The steering angle control device controls a steering angle of the vehicle, on the basis of the road information and the information regarding the travel state, to allow the vehicle to move toward a target position ahead of the vehicle. The steering angle control device controls the steering angle, to allow at least a portion of a steering angle waveform to have a non-sinusoidal wave. The steering angle waveform represents a time change in the steering angle in a case where the vehicle travels while crossing repetitively an ideal travel locus to be obtained from the target position.