Presented herein is a system, device and method that involve creating a policy model and policy rule structure for a policy enforcement point to support policies adapt to rapid changing external conditions in addition to traditional policies that are static. The system facilitates the use of attributes that are either or both dynamically (at run-time) created and/or defined as ephemeral. A new policy attribute may be created dynamically (at run-time). The policy attribute may be mapped as being static or ephemeral. The methodology further involves facilitating evaluation of an attribute as an atomic or programmed set of functions.