The methods, devices, and systems discussed herein describe a wireless communication device transmitting a discovery channel message, at least a portion of which, is embedded in the control channel of a groupcast transmission. In some examples, the discovery channel message is transmitted using a pre-defined, fixed transmit power and modulation and coding scheme (MCS), which facilitates the receiving wireless communication devices' ability to decode the control channel, including the embedded discovery channel message. If a receiving wireless communication device can decode the discovery channel message above a configured threshold (e.g., a received power threshold and/or a signal-to-noise ratio (SNR)) but is unable to decode the data portion of the groupcast transmission, which was intended for the receiving wireless communication device, then the receiving wireless communication device will transmit a negative-acknowledgement (NACK) to the wireless communication device that transmitted the groupcast transmission.