A method comprises detecting, by a subscription management application of the coordinator device, a trigger event that triggers wireless devices in a cluster to activate a subscription profile, determining, by the subscription management application, at least one of coordinator location data describing a location of the coordinator device or coordinator network data describing a network characteristic of a network accessed by the coordinator device, receiving, by the subscription management application, at least one of companion location data describing a location of the companion device or companion network data describing a network characteristic of a network accessed by the companion device, and determining, by the subscription management application, the subscription profile based on at least one of the coordinator location data, the coordinator network data, the companion location data, or the companion network data.