Aspects of the disclosure relate to an automated model generation platform for recursive model building. A computing platform may receive a request for automated machine learning model building, and may identify a service offering corresponding to the request. Based on the identified service offering and using machine learning algorithms, the computing platform may select machine learning models and a corresponding sequence of model application (e.g., machine learning model information). The computing platform may store the machine learning model information along with a corresponding indication of the identified service offering. The computing platform may receive a request for model information corresponding to a service access request, and may identify that the service access request corresponds to a problem within the identified service offering. In response, the computing platform may send the machine learning model information, which may cause the enterprise service host system to generate a service output interface.