Provided is a method for assisting video content viewing, the method being performed by processing circuitry of a user terminal, and the method including displaying a playback screen of first video content on a display of the user terminal, the first video content being played on the playback screen, generating a graphic object configured to enable playback of similar content associated with a first playback time of the first video content, and displaying the graphic object on the display together with the playback screen of the first video content.