A make-up product (1) with at least one visible surface (2) on which at least a plurality of basic three-dimensional elements (B) and a plurality of modified three-dimensional elements (M) are obtained, the basic three-dimensional elements (B) being arranged on the surface in a primary pattern (P), in primary rows (P1, P2, . . . ) and mutually side by side, so as to be positioned one after another each on each primary row (P1, P2, . . . ), the modified three-dimensional elements (M) being arranged on the surface in a secondary pattern (S), in secondary rows (S1, S2, . . . ) and mutually side by side, so as to be positioned one after another on each secondary row (S1, S2, . . . ), the secondary pattern (S) replacing the primary pattern (P)—and therefore interrupting it—in some parts of the surface (S) so as to form a figure (F) which is visible when lit from predefined angles.