Eyebrow templates are disclosed in this application. Eyebrow templates of the inventive subject matter can have a top portion, or both a top portion and a bottom portion. In embodiments with only a top portion, a bottom edge includes contours to facilitate makeup application to a user's eyebrows. Templates can be made from stretchy or flexible materials that include an adhesive to stick them to a user's skin. Guide lines can be included to facilitate application of makeup to the bottom edges of a user's eyebrows, and brush stroke guide lines can also be included to help guide a user's brush strokes when applying makeup.