A system and computer-implemented method for generating a fitting recommendation for a golf club. In an example, the method includes receiving, by a computing device, player input data; receiving, by the computing device from a launch monitor communicatively coupled to the computing device, first swing analytics for at least one golf shot of a first shot type; and based on the player input data and the first swing analytics, generating, by the computing device, the fitting recommendation comprising at least one of a bounce or a grind for the golf club.