A lighting system enables a lighting pattern to be displayed on a vehicle when the vehicle is in motion. A lighting pattern may include lights that fluctuate (with respect to luminosity) or lights that stay, that is, are solid, at the same luminosity. The length of time that a light, such as an LED lamp, is powered on may vary. Similarly, the amount of time between two adjacent lights are powered off and powered on may also vary. As such, the lighting sequence is flexible and can be customized so that all lights are not on for the same length of time and the time between two lights being powered may vary. A vehicle front alert system allows for improved perception of speed of an approaching vehicle, human, or object.