The present disclosure is directed to systems and methods for enriching data. Specifically, the systems and methods disclosed enable the enrichment of data via matching, identifying composite data records, and utilizing Reference Source datasets. In one example aspect, Customer data is tokenized and then subsequently transmitted to a third-party Consolidation Platform. The Customer tokens may comprise multiple token records, wherein the multiple token records are displayed in the form of a bitmap. The bitmap may indicate which attributes in a Customer record may be present or absent. The composited Customer token records may then be matched to a Reference Source token set, wherein the matching analysis identifies missing data attributes in the Customer token set that the Customer may or may not already possess. The missing data attributes may be populated and/or updated in a Customer environment based on the Reference Source token set. In other example aspects, a data quality score may be assigned to each data attribute.