Systems and methods for computerized loss scenario modeling and data analytics are provided herein. The systems and methods provide customized claim loss analytics to identify questionable insurance claims that require further investigation and include a database for storing claims data related to one or more loss events, a front-end processor configured to generate a user interface with elements configured to allow a user to select one or more business rules and one or more data points for a custom loss scenario rule, and a primary claims analytics processor in communication with the front-end processor that implements the custom loss scenario rule into a production data flow process, thereby impacting the results of data analytics performed by the primary processor.