Systems, methods, and devices for establishing a context-centric shared-viewing party. A processor in a network server may determine content for shared viewing based on inputs received from a user via a user device, and select a context participant group. Each of the user and participants in the selected group may share a commonality with the other participants in that group. The processor may receive complementary context from at least one or more of the user device or user devices of participants in the selected group. The processor may generate a context stream based on the received contextualized content, and send the context stream to the user device.