This application provides a livestreaming processing method performed by an electronic device. The method includes: obtaining real-time livestreaming data of a livestreaming room while displaying livestreaming content of the livestreaming room; acquiring a portion of the livestreaming content of the livestreaming room according to the real-time livestreaming data, and generating a promotion video according to the acquired portion of the livestreaming content; and; and transmitting the promotion video to a plurality of social networking accounts of a social networking application, wherein the transmitted promotion video provides an option for a user associated with one of the plurality of social networking accounts to join the livestreaming room.