The present technology relates to an image processing apparatus, a display control method, and a program that enable a user to view a video image as intended by a content provider side.
In an image processing apparatus according to one aspect of the present technology, an image quality adjustment menu is displayed that includes display related to setting of an image quality adjustment mode for a specific distribution service, in a case where an instruction is made to perform image quality adjustment during execution of an application that is used for viewing a content distributed by the specific distribution service. The present technology can be applied to television receivers that support video image content distribution services.