According to various embodiment, an electronic device for adjusting the white balance of an image according to an attribute of an object included in the image comprises an image sensor, a display and a processor configured to be electrically connected to the image sensor and the display, wherein the processor is configured to: obtain an image of an external object using the image sensor, adjust the image into a first adjusted image by performing white balance on the image, identify whether the image or the first adjusted image comprises at least one figure, display the first adjusted image as the image of the external object on the display when identifying that the image or the first adjusted image does not comprise the at least one figure and adjust the first adjusted image into a second adjusted image by performing specified color balance on the first adjusted image and display the second adjusted image as the image of the external object on the display when it is identified that the image or the first adjusted image comprises the at least one figure and a color temperature of the first adjusted image satisfies a determination range for adjusting specified color balance.