Techniques for providing recommended keywords in response to an image-based query are disclosed herein. In particular, various embodiments utilize an image matching service to identify recommended search keywords associated with image data received from a user. The search keywords can be used to perform a keyword search to identify content associated with an image input that may be relevant. For example, an image search query can be received from a user. The image search query may result in multiple different types of content that are associated with the image. The system may present keywords associated with matching images to allow a user to further refine their search and/or find other related products that may not match with the particular image. This enables users to quickly refine a search using keywords that may be difficult to identify otherwise and to find the most relevant content for the user.