Embodiments of the present disclosure disclose a method and a device for processing user interaction information. A specific embodiment of the method comprises: acquiring a set of user interaction information associated with a preset interaction operation, wherein the user interaction information comprises category information and brand information of an interaction object, user attribute information, and operation time information of interaction operations corresponding to a brand of the interaction object; generating a corresponding interaction feature of a user on the basis of the set of user interaction information; and determining, on the basis of the interaction feature of the user and a pre-trained preset operation probability generation model, a probability of the user executing a target operation associated with a brand of the interaction object in the corresponding user interaction information.