An information processing apparatus has an identification unit, an obtaining unit, and an output unit. The identification unit identifies, in a virtual viewpoint image generated using shape data representing a three-dimensional shape of an object, a target for which to generate data for modeling a three-dimensional object, based on time information related to the virtual viewpoint image as well as a position of a virtual viewpoint and a direction of a line of sight from the virtual viewpoint related to the virtual viewpoint image. The obtaining unit obtains shape data on a first object in the virtual viewpoint image, the first object corresponding to the identified target. The output unit outputs data for modeling a three-dimensional object generated based on the obtained shape data.