Disclosed are various examples for providing a single sign-on experience for mobile applications that may or may not be managed. A first application executed in a client device sends an access request to a service provider. The first application receives a redirection response from the service provider that redirects the first application to an identity provider. The first application then receives a further redirection response from the identity provider that causes the first application to request an identity assertion from a second application executed in the client device. The first application receives the identity assertion from the second application. The first authentication then authenticates with the service provider using the identity assertion.