Invention Grant
- Patent Title: Systems and methods for contextual targeting optimization
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Application No.: US17589439Application Date: 2022-01-31
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Publication No.: US12073432B2Publication Date: 2024-08-27
- Inventor: Jayanth Korlimarla , Xunfan Cai , Manyu Zhou , Peng Yang , Zheng Guo , Yuxia Qiu
- Applicant: Walmart Apollo, LLC
- Applicant Address: US AR Bentonville
- Assignee: WALMART APOLLO, LLC
- Current Assignee: WALMART APOLLO, LLC
- Current Assignee Address: US AR Bentonville
- Agency: BRYAN CAVE LEIGHTON PAISNER LLP
- Main IPC: G06Q30/0251
- IPC: G06Q30/0251

Abstract:
A system including one or more processors and one or more non-transitory computer readable media storing computing instructions that, when executed on the one or more processors, perform: receiving a taxonomy identifier corresponding to a taxonomy for a product; determining taxonomy embeddings based on the taxonomy identifier, the taxonomy embeddings representing at least a first level of the taxonomy and a second level of the taxonomy; modifying taxonomies based on a threshold to reduce a number of the taxonomy embeddings in subsequent processing; and mapping the taxonomies, as modified, to publisher placements to display the product within the taxonomies on a graphical user interface (GUI).
Public/Granted literature
- US20230245169A1 SYSTEMS AND METHODS FOR CONTEXTUAL TARGETING OPTIMIZATION Public/Granted day:2023-08-03
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