Invention Grant
- Patent Title: Consumer sentiment analysis for selection of creative elements
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Application No.: US17735093Application Date: 2022-05-02
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Publication No.: US12073438B2Publication Date: 2024-08-27
- Inventor: Steven Gerber , Pavan Korada , David Schey , Sunpreet Khanuja , Gayan De Silva
- Applicant: Zeta Global Corp.
- Applicant Address: US NY New York
- Assignee: Zeta Global Corp.
- Current Assignee: Zeta Global Corp.
- Current Assignee Address: US NY New York
- Agency: Schwegman Lundberg & Woessner, P.A.
- Main IPC: G06Q30/0251
- IPC: G06Q30/0251 ; G06Q30/0201 ; G06Q30/0204 ; G06Q30/0241
Abstract:
The subject technology predicts consumer sentiment based on demographics and other statics features of the consumer as well as dynamic features generated based on engagement of the consumer with previously presented targeted content. The sentiment predictions are used to recommend and generated new targeted content that is published to the consumer.
Public/Granted literature
- US20220351252A1 CONSUMER SENTIMENT ANALYSIS FOR SELECTION OF CREATIVE ELEMENTS Public/Granted day:2022-11-03
Information query
